Digital Marketing Course
ProICT Training brings to you one of the finest digital marketing course for you. With live tutor based training, Live practical sessions and use of case studies to understand different aspects of it. Online distributions techniques to promote products are called internet marketing. This method is both times saving and cost effective. Internet marketing is completed through many products, for example, mobile phones, SMS, MMS, IM, websites, emails, banner advertisement and digital billboards.
Internet marketing involves a few of the techniques of direct marketing and online marketing. In internet marketing, conventional methods of promotions are performed digitally. It calls for marketing in 2 forms, pull, and push.
Pull internet marketing necessitates the user to drag or extract the information directly. The client needs to approach the marketing matter and find out the problem by themselves. Examples are websites, forums, and weblogs. Each one of these requires hitting a URL to be able to see the content. The information that’s being displayed does not have to follow any guidelines. Efforts are needed only to view the information online or forum, and there’s no additional price of delivering the data towards the customer. However, the client has to help make the extra effort of reaching towards the content. The client does not have to opt for such type of promotion, and the message that has been viewed by users which can’t be personalized. The shoppers who begin to see the content can be tracked, even though the mediums can’t be seen which are providing information regarding the amount of clicks the content received. This is being carried out by enabling many features inside a website. Though tracking throughout the campaign might not be necessary, but in most of the cases, it’s used to record the data.
Digital Marketing technologies necessitate the need of both marketer and also the customer. The marketer needs to sell or sends the information towards the client and also the customer has to help make the effort of receiving it a trained candidate works a bridge between it. This can be an extremely effective type of marketing and also the investments inevitably earn a significant return because it creates brand recognition. SMS, MMS, emails, RSS podcasting are types of push internet marketing. Because the content submissions are delivered through individuals and blogs, it may be personalized based on the intended recipient. Information associated with the client for example name, the physical location might also be tracked and used for direct and remarketing purposes.
However, when delivering this kind of the message, certain criteria ought to be met because the SMS and emails sent are well monitored. There are many norms marketing and if you doesn’t stick to the rules and standards correctly; there’s possible of email messages getting rejected and blocked before they achieve the targeted audience and also fall in a world of junk email addresses. Bigger effects involve marketers getting blacklisted temporarily or perhaps permanently. But these are part of the game, and we train our students how to avoid the risks and earn profit from the vast scope of digital marketing. As payment gateways could also block the payment amount, we need to learn the hidden dangers of online marketing. Messages delivered to the RSS feeders need a mechanism by having an application so an e-mail marketing system can send these updates.
Both types of internet marketing ought to be utilized in consonance to attain success. A good marketer transmits out emails together with SMS and uses multiple channels to promote his products. The kind of messages being sent ought to be the same as each other. They ought to not just be text, but animations, audios, and videos. There’s the possibility of utilizing different other technologies to increase the reach an advertisement. Which on clicking downloads information regarding the product and service that you are providing? Dedicated Email providers could be hired who transmits lots of emails towards the customers for the marketer plus they take measures to safeguard the same, so the messages aren’t regarded as junk e-mail.
Although a lot of the marketing is opt-in, federal laws and regulations, these happen to be passed to safeguard the shoppers from unscrupulous marketers. And we will go in depth to teach you all aspects digital marketing in our online digital marketing course at ProICT.
Learning Objectives - In this module, you will learn about different aspects of Digital Marketing and how they come together in a cohesive and effective Digital Marketing plan.
Topics - Introduction to Digital Marketing, The 4-Cs of Digital Marketing, Customer Persona, Comparing digital and offline marketing, Introduction to Google Analytics and Webmaster tools, Introduction to sales funnels.
→ Common Ecommerce terminology Customer Persona template
Learning Objectives - In this module you will learn about science behind SEO and how to drive Traffic to your website using Keyword planning.
Topics - Introduction to SEO, Inbound Vs Outbound traffic, Keyword Planning, Domain Authority, Page Authority, Using Moz Toolbar Handout List of Keyword research tools Keyword research plan.
→ List of Keyword research tools
→ Keyword research plan
Learning Objectives - In this module you will understand about driving organic traffic to your website and also learn about webmaster tool which helps On-Page SEO.
Topics - Understanding how Google search works, On-Page SEO, Optimizing Text, Optimizing Images Using Meta Tags, URL Structure, Redirects, Handling duplicate content, Site Speed, Using Webmaster tool for On Page SEO.
→ Tools to be used for On-Page SEO
Learning Objectives - In this module you will understand about driving traffic to your website using Off Page SEO like Link Building and other Off Page techniques.
Topics - Off Page SEO, Link Building Technique, How to get Backlinks, How to build content for Backlinks, Using media and PR for Backlinks, Internal Linking, Using Webmaster for Off Page SEO, Using SEO Powersuite to track keyword Ranking.
→ Summary of link building techniques
Learning Objectives - In this module, you will learn how to leverage Social Media to gain organic traffic to your website.
Topics - Introduction to Social Media, How to get referral traffic from other sites, How to get Social Media referral traffic, Driving referral traffic from Facebook, Driving referral traffic from LinkedIn, Driving referral traffic from YouTube, Driving referral traffic from Twitter, Other sources of Organic traffic.
→ Social Media Engagement guide
→ Using Audience and Acquisition reports in GA.
Learning Objectives - In this module, you will learn how to leverage Social Media to gain paid traffic to your website.
Topics - Running ads on Facebook, LinkedIn, YouTube and Twitter. Using URL tagging and Google Analytics to track these paid campaigns.
→ Social ads best practices
Learning Objectives - In this module, you will learn how to increase the visibility of your website using paid advertising.
Topics - Introduction to Google search ads, Sources for paid traffic, Creating Ads in Google AdWords, Display advertising, Creating and Managing your Ad Campaign.
→ Search ads best practices
Learning Objectives - In this module you will learn the importance of Email Marketing and how it can be leveraged to improve sales of your business.
Topics - Introduction to Email Marketing, Email Marketing Cycle, Building Email List, Creating a lead magnet, Setting up a squeeze page, Tackling spam, Effective Content strategies, Tips to improve conversion.
→ Email Marketing Handbook
Learning Objectives - In this module you will learn how you can increase traffic to your website through various Affiliate Marketing techniques.
Topics - Introduction to Affiliate marketing, How Affiliate Marketing Works, Major Affiliate Marketing channels, How to set up and run Affiliate Marketing, Making money from Affiliate Marketing as a blogger.
→ Affiliate Marketing best practices
Learning Objective - In this module, you will learn the basics of Google Analytics, you'll learn about the importance of various dimensions & metrics and how they can impact your website.
Topics - Introduction to Google Analytics, Introduction to sales funnel, Using Google Analytics to understand visitor behavior, Heat Maps, Introduction to Landing Pages, Using Unbounce to create an effective landing page.
→ Sample sales funnels
→ Landing page creation guide
Learning Objectives - In this module, you will learn about setting up goals and tracking website performance using Google Analytics
Topics - Conversions & Goals, Ecommerce Analytics, Multi Channel Funnels, Adwords Analytics, Tracking website performance using Google Analytics, Tracking form submissions and clicks using events, Optimizing the overall campaign performance.
→ How to setup and track E Commerce
→ How to setup and use events
Learning Objectives - In this module, you will learn about, how to maximize your revenues using funnels and analytics.
Topics - Introduction to Enhanced Ecommerce in Google Analytics, Learning from your competitors, Using Tools for competitive analysis.
→ How to setup enhanced ecommerce
→ Using Enhanced ecommerce reports
→ Competition Analysis template
Digital Marketing online training will help you gain expertise in various digital Media aspects like Keyword Planning, SEO, Social Media Marketing, Search Engine Marketing, Email Marketing, Affiliate Marketing and Google Analytics.
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