Role Of A PMP Professional In The Digital Transformation Of An Organization
As we all know that every industry is shifting towards digital technologies and virtual platforms. Or we can say that going digital has become an ersatz for businesses striving for growth. In fact, digital transformation is the need of the present moment for project managers too. But how does it relate with project management leaders to ace digitalization in a rapidly changing environment?
As a certified project manager pivots from their old traditional role, it is high time to understand that they need a clear roadmap to expedite the digital initiative for the organizations. In this blog, we’ll let you know more about the capabilities that project managers need today in order to turn digital transformation vision into reality.
What is the term digital transformation?
Basically, Digital transformation is an integration of digital technology that is used into all areas of a business. It can lead to some fundamental changes in the way how a business operates. That is the reason why many companies prefer to use this process to rebuild their businesses to be more efficient and more profitable.
At the present moment, almost 90% of companies are shifting their business to the cloud. As they prefer to move their data to the cloud platform to replicate existing services in a digital format. However, real digital transformation is much more than this as it creates a technology framework to transform these services and data into actionable insights. Also it can improve every facet of an organization.
Benefits of digital transformation
1. Enhanced data collection
Nowadays, so many businesses are collecting huge mountains of information and data of customers but the real benefit is optimizing this data for analysis which can drive the business upward. Digital transformation builds up a system that gathers the right data for business intelligence at a higher level.
It opens many ways with different functional units within an organization that can translate raw or u processed data into insights. By doing this, professionals can produce a single view of all things including customer journey, operations, production, finance, and business opportunities.
2. Greater resource management
Digital transformation consolidates information and resources into a set of tools for business. Instead of using dispersed software and databases, it brings together company resources all into one place. It can make it exceptionally difficult to produce a standardized experience. Digital transformation includes practices about applications, databases, and software into a central repository for business intelligence.
3. Data-driven customer insights
Data is the key to unlocking customer insights. By better understanding your customer and their needs, you’ll be able to create a business strategy that’s even more customer-centric. Using both structured data (personal customer information) and unstructured data, like social media metrics, these insights can help drive business growth.
4. An overall better customer experience
You can’t deny the fact that customer expectations are always sky-high when it involves their experience. Customers have gotten accustomed to having endless choices, low prices, and fast delivery. Customer experience (CX) is the new battleground for project management professionals.
5. Improved productivity
Having the correct tech tools that work together can streamline workflow and improve productivity. By automating many manual tasks and integrating data throughout the organization, it empowers team members to perform more efficiently.
To sum up, we can say that using project management skills for doing digital transformation of an organization can be beneficial. As people of the United States are celebrating their Independence Day, the whole market is lightened with lots of special offers and discounts. Similarly, ProICT Training is also offering PMP Certification training for aspirants with special weekends discount offers and much more. So grab it as early as you can before it ends.
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