How Cyber Security Contributes to Overall Business Growth?
Digital marketing and cybersecurity go hand to hand; you simply cannot have without having the other in the place. As everything is going digital one way or another, it becomes essential to spread awareness about the need for strong cybersecurity. This applies to the IT professionals, and private and public executives alike.
We mean, have you seen the states? Every 14 seconds, an organization falls victim to this cyber threat, and we all know that one successful cyber-attack can wreak havoc in the whole business structure. Forcing it to stand still for weeks and even months, and there are also small companies who can’t handle the irreversible damage caused by the cyber-attacks; hence they have to shut down completely.
However, if you and everyone else in your organization consider cyber security a mere IT expense- as solely as a means to combat cybersecurity threats- then you are missing out a lot. Here, in this blog post, we will explain how cyber security and business growth work hand-in-hand to give you a competitive edge in the market.
How Cyber Security and Business Growth Are Corelated
Your customers are worried about cyber security
The cyber security breaches -including the recent ransomware attack on the Bank of Chile are constantly on the news. People are worried about their security and think twice before purchasing any product whether it comes from a small or large-size organization.
In the recent survey, it was highlighted that 84% of customers immediately abandon a purchase if they realize their data was going to be sent over an insecure connection. In another survey conducted by Vodafone, 89% of the executive said that improving their cybersecurity with certified security professionals is more likely to enhance customer loyalty and trust.
Your business partners are demanding cybersecurity
Nowadays, potential partners and clients are evaluating first-party and third-party risks to protect their businesses from direct and in-direct breaches. Therefore, right before they sign off the contract to establish and expand their relationship with you- they need to ensure you are following cybersecurity practices strictly while having CISSP certification and training course professionals at your side to keep you up with on-going security trends.
It is time to empower mobile employees
Cybersecurity focused on PCs is outdated in the world, where mobile users dominate 60% of the online operations. The mobile workforce has become a new norm for leading organizations, enabling higher productivity while expanding businesses beyond geographical limitations- essential for growth in the long run.
When it comes to empowering the mobile workforce for further success, organizations are facing a new set of challenges, such as examining mobile users, deploying digital certificates, and implementing the right cybersecurity tool, policies, and technologies.
Innovation requires flexibility, and flexibility requires mobility, and having a strong cybersecurity structure behind your mobile infrastructure is the key to business growth.
Modernizing your IT infrastructure has become a necessity
With time, more and more companies are migrating to the cloud to empower mobile workers and support seamless collaboration among employees and different departments within the organization. Compared to the on-premises solutions, cloud solutions offer a competitive advantage to organizations by enhancing the collaboration and access to data time from anywhere, which can help organizations to expand and grow.
Despite the advantages, cloud solutions come with their own set of cyber security challenges – open loopholes, insecure external applications, data breaches, management of remote identities, and more. Challenges like this can hinder the adoption and deployment of cloud services. To leverage the cloud, organizations need to have experienced Cyber security professionals in a place who knows how to plan, design, architect, and implement strong cloud computing while supporting policies.
A strong cyber security structure provides the foundation to seize market opportunities such as migrating to the cloud, offering secured services, and expanding into more areas with a strong customer base.
Remember, cybersecurity is not something that is once and done. The landscape of cyber threats is constantly evolving as criminals are coming up with new tips and tricks to lure their victims into their web. Therefore, your cybersecurity strategy needs to keep up to stay one step ahead of them.
While training your employees with cyber security certification may not seem a big deal for some companies, it can add an additional security layer to protect your virtual assets from breaches. Moreover, if you are also searching for CISSP certification and training courses for your employees, then feel free to consult with experts at ProICT Training today!
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